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experience
MUAR
The Event Management Methodology by
Dr-Events -
Romis Ali
The success
of an event / experience is derived from understanding the guests
individually and their culture. The basic considerations: Their fun
needs, fun composition, what incite them and tap into their minds.
Handling each guest with special treatment reinforces his status in the
community which they are a part. A successful event caters each cultural
value and fulfills collective desires with meaning, hope and purpose. It
encompasses the physical, mental and emotional feelings of human being,
but touches deep in to the heart. It takes people from their boring
daily routine to spirited and shared sentiments. Creative work invites
the freedom of expression, stimulating and thought provoking ideas.
Nothing goes unnoticed, each action speaks loud and clear, symbol,
speech or detail, signals an attitude, belief or value. The subtext of a
well orchestrated event speaks to the soul and implants deep meaningful
messages which stay long after the event. Audio / visual should be
appealing to stimulate spectators.
Methodical
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Methodical, well structured and well regulated planning always saves
money and time and efforts. By attending each element of event, the
standard of planning is usually an indicative of its net product
quality. It saves from embarrassment and perplexity during the
execution. Brain storming prior to an event is one of the best ways
to cater solutions of each element. Contingency planning should also
be carried out to resolve issues emerging during running of an
event. Factors to be considered are:
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Ideal venue for the event, with keeping in mind the theme and
objectives. |
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Spacious enough venue to host invitees and fit for all segments
of event. |
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Venue has good parking facilities |
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Team composition and directives issued to look after invitees,
which will have direct impact on other management matters. |
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Once
guests have been warmly greeted, then what to do? |
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Moving of guests from one place to another be given due
consideration to avoid inconvenience later |
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Requisite briefing to management team before, during and after
the event. |
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Team knows how to handle individual and collective needs of
invitees. |
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How to welcome the guests will decide reception arrangements? |
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Security related problems envisaged and solution thereto |
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Health and safety arrangement at the venue. |
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Team should be well conversant of overview of the event prior
to launch. |
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Uniqueness
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Uniqueness and individuality of an event keep the event refreshed in
memories which can be achieved by stimulating human senses. The
inspiring affects in an event gained through appropriate venue
sight, sound and décor matching to audience taste ensures successful
execution of an event. The conceptual planning process of an event
theme should see the demographics and psychographics of invitees
attending the event. Their taste of music, food, dress will enable
you to blend the right theme in creating the right atmosphere to
maintain uniqueness and individuality of the event. |
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Academic
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The
academic and intellectual values are marked as baseline of any event
to ensure that all segments i.e. Invitation, Reception;
Introductions, Speeches and entertainment and ending are comprised
of in accordance with the event theme and objectives. It should be
formulated to make it appealing for the invitees. The sequence of an
event should be logical and must facilitate the invitees. The
reception and management team displaying name tags that would help
in removing initial barriers. Dedicated team members with invitees
assist in tracking attendee’s record. The conducting staff’s feed
back will be an added benefit during event audit. Audio / visual
coverage and snaps help in refreshing memories while event auditing
is on and even supportive during post event promotional activities. |
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